NATURE
High-end Grocery Store
Nature is a high-end grocery store chain based in California. They compete with online startups and groceries chains that offer specialised services and they want to differentiate their online and in-store capabilities to expend market share and build brand royalty.
Nordea e-markets
Trading tools for corporate companies
Nordea Markets offers a tool (named e-Markets) for corporate companies where they can: trade foreign currency online. read financial research, follow quotes and see charts of the currency development, follow the different markets, an online repository for trading documents and reports and more. The customers who have access to e-Markets vary from small companies that import groceries from e-g- China to midsize SME`s. Both of these segments are equally important to Nordea Markets.
LOCAL COMPANION
Travelling app
The most common household type in the EU-28 in 2015 was the single person living alone (33.4 %). A recent Lonely Planet survey found that 51% of respondents say they’ll be taking their next holiday solo. In the past, the tourism and travel industry has not seriously served and considered the needs of this segment. It’s time for a change.
